COP 25th Global Climate Change Conference
＊Please note: Personal project. This project has no affiliation with COP's brand. Global Climate Change is not a new topic. Our governments have plans to resolve it for years, but they did not have many actions. Most of people gradually lost their interest on this topic. As designers, we have the ability and responsibility to arouse people’s interest again. I hope this project can inspire other designers.“Design can save the world! ”. The United Nations Climate Change Conferences are yearly conferences, with more than 23 Conferences were held by 23 countries. Its aim is to serve as the formal meeting of the United Nations Climate Change Conferences Parties to assess progress in dealing with climate change. But when I reviewed these years’ branding design of the conference, those designs are too common and boring. Hence, I decided to rebrand the conference’s identity design. The objective of this project is to create an attractive branding that can reflect the connection between the different weather and the global climate change. The first step is to build the identity’s visual system. The visual system is made by 25 dots which relates to the 25th COP Conference. My aim is to create a smart system that can be applied on different medias. I abstracted the media’s characteristics and fitted them to the system. From printings to screens, each individual design can reflect the media’s character. In order to create a scalable and flexible identity, I explored composition on the weather icons. All the icons are developed in the system. The identity communicate the conference’s goals and the concept of weathers mix. Since the weather conditions are never independent. In addition, different weather conditions are mutual conversion among each other. Through designing a simple visual system, I can make these icons reasonably showed at the same time. The main logo is composed by the four basic elements of nature. They are air, water, earth, and fire. Except for the square made by 25 dots, the four elements are the foundation for the system. All the weather icons are developed from the four basic elements. In the process, I also developed a typeface family that can be combined accurately with the whole visual system. For secondary logo, I chose Futura Medium. The new identity design is more friendly and interesting for young generations. It is good for the conference’s promotion and influence . A right design strategy can help the conference attract more followers. Design can save the world! Thank you for watching！
Child-centered urban planning concept
Meet the responsibility to provide child- responsive urban settings through urban planning that respect children’s rights and respond to their needs, from early childhood to adolescent life in a sustainable way.
Children at risk of trafficking and exploitation UNICEF
Children accounted for 28% of detected trafficking victims according to the latest global data, from 2014.
Protecting children on the move from violence and abuse
Urban planning principles
Poster portfolio 2015-2017
Harrowing Journeys (UNICEF report)
Young migrants and refugees set out to escape harm or secure better futures – and face staggering risks in the process. For children and youth on the move via the Mediterranean Sea routes to Europe, the journey is marked by high levels of abuse, trafficking and exploitation. Some are more vulnerable than others: those from sub-Saharan Africa, those travelling alone, those with low levels of education and those undertaking longer journeys. These and more findings come from a joint report by UNICEF and IOM analysing the journeys of some 11,000 young refugees and migrants between 14 and 24 years old along the Eastern and Central Mediterranean routes to Europe. The analysis reveals the interplay of factors – from origin and education to the trajectory and duration of their journey– that render them vulnerable to abuse, exploitation and trafficking. This report focuses on those heading to Europe – but echoes of their experiences and testimonies can be found among young migrants and refugees around the world.
A child is a child
Among the millions of children on the move worldwide, many – including hundreds of thousands of unaccompanied children and adolescents – undertake dangerous journeys. This report shows how the lack of safe and legal pathways for refugee and migrant children feeds a booming market for human smuggling and puts them at risk of violence, abuse and exploitation. Building on recent UNICEF policy proposals, it sets out ways that governments can better protect these vulnerable children.
Thirsting for a Future (UNICEF WASH report)
Climate change is one of many forces contributing to an unfolding water crisis. In the coming years, the demand for water will increase as food production grows, populations grow and move, industries develop and consumption increases. This can lead to water stress, as increasing demand and use of water strain available supplies. One of the most effective ways to protect children in the face of climate change is to safeguard their access to safe water and sanitation. This report shares a series of solutions, policy responses and case studies from UNICEF’s work around the world.
Until The Break of Dawn_Album Packaging Design
Client: Art direction, illustration and editorial design for Chinese rock band Chinos's new album. Chinos is a British pop rock band in Modern Sky Entertainment. Author’s vision: Designers play vital roles in music industry. Majority of people follow the visual games set by designers. Graphic designers not only design the album covers, not only make the music videos, we also design audiences’ visual memory of the music. Concept: Songs and illustrations, dreams and memories. Chinos’ new album is modern fairy tales. This project aims to demonstrate and visualize Chinos’ songs. The theme of this album is “dreams and fairy tale”. Some research on dreams suggests that the vast majority of people actually used to dream in black and white, which means there are no popping colors to draw focus. In order to to demonstrate and visualize Chinos’ songs. I decided to combine black and white illustrations with flexiable layout to express its spirits. The partnership of black and white in the illustrations is an ideal match of opposites. The purity of white, coupled with the mystery of black, shows a balance on the eyes which can produce a powerful emotional response, so elements such as type, illustrations and graphics take on an added importance. I wish to remind the audiences of their own dreams, hoping to make them stop for a minute, and start to create their fairy tales. And despite the added value of appearing to customers in a classy context, black and white print is actually cheaper to execute, as the costs for printing are reduced due to there only being two colors. Thank you for reading:)
The portrait ( Infographic and posters)
Design+Fine Art Experiments+Infographic. Self-portrait: For me, Process Mind Map is like a self-portrait. I sketch 7 designers and one innovator whom I admire a lot and then arrange them chronologically. All these designers have inﬂuence me a lot. The bigger one is my self-portrait composed of my works and my face.This mind map shows the connections between my works and theirs. Through draw and analysis myself, I could have the context to review my experience. Then, the sketch will reﬂectl my nature of my heart. The portrait of animals: The portrait of animals is a public poster, in which the sketches and its patterns is ironic. The intent is to display the animals' miserable conditions, and even the mood of the person. The poster shows normal people's misconception, in order to remind people to protect animals.
Identity design for TriArc, a multifaceted construction company with vast amounts of experience in the building industry. The minimalist linear graphic and the navy color professionally conveys the attributes of the company.
The portrait of animals
The portrait of animals is a public poster, in which the sketches and its patterns is ironic. The intent is to display the animals' miserable conditions, and even the mood of the person. The poster shows normal people's misconception, in order to remind people to protect animals.
Web Banner design for Concrete Technology Corporation
Website banner design for a Concrete Technology Corporation. All these images were from Stock photos.
“Design as productive force”
Design as productive force was a fourteen-day exhibition which was a part of the exhibitions during the Icograda World Design Congress 2009. This exhibition was organised by Central Academy of Fine Art. I was in charge of the exhibition’s visual identity design.
Infographic For Global Climate Change
Global climate change is currently a serious problem in our society. It influences the Earth's future. It causes many effects on our environment, such as glaciers shrinking, ice on rivers and lakes are melting earlier, plants and animals’ ranges shifting, and many species of animal are disappearing. According to NASA’s reports, the extreme events around the world have been increased over years. This poster shows the details and evidences of global climate change. How to educate people by design work? Can design work influence people’s attitude on global warming and stable climate? I hope this poster can teach people the truth of global climate change. I want to proved to people how bad the global climate change actually is, and appealed for a fight against the condition. Design and art can be efficient strategies for helping control the global climate change. The effort we put on this topic is absolute worthy and significant. It will gradually attracted more attention and influence people’s mind on global climate change. We can save the world with our work, and should never give up our powerful weapons.
Chinese Painting Weather App
UI/app. The app will analyze the current season and climate to decided which subjects of Chinese painting would be used as the background-image. On the other hand，users can choose which subjects of work they like too. The color of the sky has a interesting interaction with the painting and with the subject of painting. I hope that this app can let more people worry about the nowaday environmental pollution. In addition, may be it can attract some Chinese young people to know more about the Traditional Chinese Art. Since there are too many young people who know nothing about their own country's culture. Image-1: This app use the Chinese landscape painting to show the climates and temperatures, which is the fundamental understanding of Chinese landscape painting, therefor it can intuitive show the time since the color of the sky has the function of the time reference. This circle has the function of the dial, rotate the sun button or the moon button can directly selected point in time thus change the color of the sky and show the temperature data. Image-2: The app will analyze the current season and climate to decided which subjects of Chinese painting would be used as the background-image. On the other hand，users can choose which subjects of work they like too. The color of the sky has a interesting interaction with the painting and with the subject of painting. I hope that this app can let more people worry about the nowaday environmental pollution. In addition, may be it can attract some Chinese young people to know more about the Traditional Chinese Art. Since there are too many young people who know nothing about their own country's culture. Image-3: This three simple versions are pay more attention to the interactive with users. Users can instantly find the temperature data of a certain time. Full Chinese text version use the Chinese poetry to express the state of climates since the Chinese poetries always have some beautiful sentences that describe the weathers or the climates.
We’ve been rebranding West-MEC, a “sleeping giant” of sorts in western Phoenix. Generally speaking, West-MEC offers revolutionary curriculum for high school students looking to bolster their academics with hands-on training and industry certifications. West-MEC approached us with a desire to liven up its portrayal with messaging, imagery and an overall persona that would entice high school demographics. The result? “Discover What’s Within”. We developed a killer new tagline that not only challenged key audiences to pursue their truest potential, but also invites communities to explore campuses and facilities across the city. Naturally, we had to create imagery with a similar appeal. Check out some of the new collateral below. A tasteful blend of photography, authentic subjects, layers and messaging, these projects are a great testament to our in house abilities and we’re excited to watch them sweep the valley.
14 Designer Manifesto
This project is about making a design statement publicly. For me, design manifesto is like a design rule. I written 14 designers manifesto and made them visual. All these manifesto influence my design a lot. These manifesto posters show the connections between my works and my design thinking. Through written and design them, I could have the context to review my experience.
Logo & Mark & Draft I Collection
Logo design from 2015-2016.
China Short Film Festival
The composition of the main Logo: Chinese“節 means Festival”+ CHINA SHORT FILM FESTIVAL. The Chinese font part including RED, YELLOW and BLUE colors design of the dislocation which reflect the characteristics of the vision sence. Auxiliary graphics are bubbles, with different themes, the pattern of bubble changes, and the shape of bubble changes.
SLUMBER FLIGHT_Album Cover_Illustrations
How do you remember your dreams? How do you tell your life is a dream or real world? My most recent illustration project was to express a dream of mine. Colors and shapes, feelings and memories, stars and tears, dreams are always so dramatic. Some research on dreams suggests that the vast majority of people actually used to dream in black and white. This is my dream. I can control its colors.
Information Graphic Design
These projects are my information graphic design works.
Transparent_Typeface specimen and experiments
This is a series of work which focus on typeface research and study. The big poster shows the research progress.
Graphic design for animation Pokey Pokey
Graphic design for Jake Zhang's animation Pokey Pokey. Include poster design, credit design, logo design and illustration. Please follow Jake Zhang's portfolio.
No pain, no gain_Moments in my career
A self promotion poster. Hand made drawing. This map shows the connections between my works and my experience. Through draw and analysis myself, I could have the context to review my experience. Then, the sketch will reﬂectl my nature of my heart and my attitude.
R-E, a graphic design process magazine. Vol.01
Experimental design. All layout design is based on The New York Times Magazine. / student assignment/ instructor: Lindsay Kinkade
My poster work.
Personal Resume & Promotion (Version 2014)
This is my resume design. I am looking for full time graphic design position. Please contact me if you have interest.
CDA(context design alliance)
During one-week learning on the The Context(It is a branch of applied linguistics), I design a little frame which I noted some logical relationship between designer and reader. With these preparations out of the way, I were ready to design the visual image design of the Context Design Alliance. It is a frame that I can experiment with ideas that may not work out.Since the themes of object constantly varies throughout the daily task. The visual image design of CDA should be designed to adapt the latest theme we are dealing with. From content to form, it has many methods to convey informations such as overlay part of the logo, hightlight part of the logo, mirror the logo or recombine the order of the text.
Water is war is life
Postil of Design is a project which focuses on the Design Issue. Through analysis and discuss some practical problems of design, I collect a lot of people’s feedback about the design issue they had once met. This project took part in the Annual Show of Central Academy of Fine Art 2012 and won the Third Prize.
Personal project/ Goal: combinate Chinese letters with english letters and images.
Diversified Communication Art
The objective of my work is to remind people to communicate with their families and friends, because we live in the era with internet and smart phones, and these remote technology are pushing us away from our true life. Sometimes when I look at masterpieces from last century, and then compare those most authentic thoughts with our current life, I have realized that our daily communications are mostly based on what we have heard from internet. Think about our life before internet, were we happier? Were we spending more time joyfully with our families?
ASU MVCD Studio Night Poster/ March 6 in ASU
Come check out the ASU Masters students at our open Studio Night. We're excited to see you there! Studio Night will be held Friday, March 6, 2015 from 6-8 pm in the Design North building room CDN 369/391, on the Tempe Campus. — at ASU Herberger Institute for Design and the Arts. https://www.facebook.com/events/1423671817926938/
A story of Finding
The theme is about Dream, Love and Adventure. It is a real story.
My illustrations, made during 2008-2010.
The interaction design based on certain places
Interior design experiments
My Art Works
My art works. Their theme is Interaction.
Drawing Experiments For Global Climate Change
"Sunnybon" branding & package
redesign the logo and package