＊Please note: Personal project/ concept project/ student thesis project. This is not the official branding design of the event. This one was not selected by the event. This was only designed for education and communication purpose (designed in 2016). This project has no affiliation with UN COP's brand. Global Climate Change is not a new topic. Our governments have plans to resolve it for years, but they did not have many actions. Most of people gradually lost their interest on this topic. As designers, we have the ability and responsibility to arouse people’s interest again. I hope this project can inspire other designers.“Design can save the world! ”. The objective of this project is to create an attractive branding that can reflect the connection between the different weather and the global climate change. The first step is to build the identity’s visual system. The visual system is made by 25 dots which relates to the 25th COP Conference. My aim is to create a smart system that can be applied on different medias. I abstracted the media’s characteristics and fitted them to the system. From printings to screens, each individual design can reflect the media’s character. In order to create a scalable and flexible identity, I explored composition on the weather icons. All the icons are developed in the system. The identity communicate the conference’s goals and the concept of weathers mix. Since the weather conditions are never independent. In addition, different weather conditions are mutual conversion among each other. Through designing a simple visual system, I can make these icons reasonably showed at the same time. The main logo is composed by the four basic elements of nature. They are air, water, earth, and fire. Except for the square made by 25 dots, the four elements are the foundation for the system. All the weather icons are developed from the four basic elements. In the process, I also developed a typeface family that can be combined accurately with the whole visual system. For secondary logo, I chose Futura Medium. Design can save the world! Thank you for watching！
